Store IQ

…Coming Soon…

An online tool to help c-store owners determine the best assortments, pricing and merchandising for their specific store location.

If you know as much as you can about the shoppers you do have, and the shoppers you could have, you could maximize the value of your space by fine tuning the needs and wants of your customers.

C-Store Canada and Pinpoint Media are proud to announce Store IQ – a powerful source of data that profiles every neighbourhood in Canada for every store serving them, and shares best practices between non-competing store owners to see that our industry, as a whole, gets better every day.

Pinpoint Media has pooled 35 years of history about what people buy, how often, where, and when, into a series of easy-to-use online tools that help someone fit their store to the people it serves. There are two basic ways to understand shoppers – demographics tell you “who they are”, while analytics tell you “what they do”, in terms of spending money to micro-targeted neighbourhood levels that feed your stores.

• Benchmark your performance category by category.
• Who are your best customers and how to cater to them.
• What works and doesn’t work with pricing, merchandising and product mix.
• What sells in your market.
• Join the retailers chat room to compare and discuss practices.

Store IQ delivers affordable tools to help c-store owners capture and manage information critical to their growth and success – average basket size, total store traffic, spending capability of that traffic. It will help you segment your customers based on how they buy, and therefore let you increase that number on every trip!

GET THE STORE INTELLIGENCE YOU NEED TO MAXIMIZE SALES. Watch for the more information and subscription details in the coming month.